Ecommerce
Ecommerce PR that puts real logos behind your "as seen on" row.
Shoppers check whether a brand is real before they enter a card number. Pressfront writes your announcement, distributes it across the news and syndication sites Google indexes and AI answer engines read, and gives you a report of every live URL to link from.
Fixed one-time prices. No retainer, no sales call. Publish-or-refund guarantee on everything we name.
Recommended package
Advanced $799 one time
The marquee names, guaranteed and named, each with its own live URL.
Street Insider
Morningstar
Guaranteed and named, each with a live URL in your coverage report: Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider, Morningstar. Plus a 500+ premium financial and news network and the full 300+ site Standard reach. If a named outlet is missing from your report, that outlet's portion is refunded at $100 per outlet.
- We write it, or you supply itA release drafted from your intake, approved by you before anything goes out.
- 5 to 14 business daysTurnaround starts when you approve the draft. Every live URL lands in one report.
- Optional add-on, +$299AP News plus a feature across the USA TODAY Network of 100+ real US daily papers.
Need something lighter? Standard is $199: 300+ site syndication indexed by Google and discoverable by AI, with a coverage report, in 2 to 5 business days. No individually named outlets.
What ecommerce brands announce
- Product launches. A new line, a flagship product, a collaboration, a category you are entering.
- Funding and business milestones. A raise, an acquisition, a revenue or unit milestone you can substantiate.
- Retail and channel expansion. Landing a national retailer, opening a first physical location, a new marketplace.
- Seasonal moments. A holiday collection, a Black Friday program, a limited drop with a real date behind it.
- Sustainability and sourcing. A certification, recycled or traceable materials, a packaging change, a B Corp status.
- Awards and press-worthy results. A design award, a category ranking, a charitable partnership.
The trust check before checkout
Direct to consumer has a specific friction point. A shopper likes the product, hesitates at the cart, opens a new tab and searches the brand name plus reviews or scam. What is on that results page decides the sale.
News results change the read immediately. They signal that the brand exists outside of its own advertising, that someone has written about it in a neutral format, that it has a history with dates on it. That is also what an honest "as seen on" row is made of: real logos with real links behind them, not a graphic you assembled. Distribution is the cheapest reliable way to produce both.
Product discovery is moving to AI answers
People now ask assistants for products the way they used to ask a friend. Best refillable cleaning brand, sustainable running shoes made in the US, gift under fifty dollars for someone specific. Those answers get built from third-party pages that describe products and brands by name, not from your own product copy.
A distributed release gives those engines a clear factual description of what you sell, what it is made of and who it is for, on sites they already read. We will not claim an AI will recommend your product, because nobody can control that. What we control is whether the material exists and what it says.
Which package fits an ecommerce brand
Standard, $199. Right for most retail news: a product launch, a collection, a collaboration, a sustainability certification, a seasonal program. 300+ site news and syndication network, coverage report with every live URL, distribution and report guaranteed.
Advanced, $799. Right for funding, an acquisition, a national retail partnership, or a flagship launch where you want financial and business audiences. Six outlets named and guaranteed in writing, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium network. These are the logos that go on the product page.
How it works
- Tell us the storyA short intake: what you're announcing, who you are, where people should click. Ten minutes.
- Approve the draftWe write the release (or use yours) and send it for approval. Nothing goes out until you say so.
- Get the reportDistribution runs, links go live, and every URL lands in one coverage report you can point to.
Who this is for
A good fit
- You are launching a product or collection and want it indexed off your own domain
- You want an honest "as seen on" row with links that actually resolve
- You raised money or landed a national retailer and want it on business sites
- You have a real sustainability or sourcing claim you can document
Not a fit
- You want a press release to drive direct sales (it builds credibility, not a traffic spike)
- You need dofollow links for product page rankings (wire links are nofollow)
- Your "launch" is a discount code with no new product behind it
- You want influencer seeding or affiliate placement (different channel entirely)
Straight answers
How much does ecommerce PR cost?
Pressfront is a fixed one-time price per release. Standard is $199 and distributes your announcement across a 300+ site news and syndication network with a coverage report of every live URL. Advanced is $799 and adds six outlets guaranteed by name, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium network. The AP News and US newspapers add-on is $299. No retainer, no subscription.
Do press releases work for ecommerce and DTC brands?
They work for credibility, not for a direct sales spike, and you should judge them on that. A distributed release produces indexed third-party pages that fill your brand search results, back an honest "as seen on" row with real links, and give AI answer engines an accurate description of your products. If you are measuring same-day conversions from the release itself, you will be disappointed. If you are measuring whether the brand looks legitimate when someone checks, it does the job.
Can I use an "as seen on" logo after a press release?
You can reference outlets where your release genuinely appeared, and you should link each logo to the live URL from your coverage report so the claim is verifiable. What you should not do is imply an outlet editorially endorsed or reviewed your product. These are press-release placements, not editorial coverage. Keeping the wording accurate is both the honest approach and the one that holds up if anyone asks.
When should an ecommerce brand send a press release?
When there is a dated event: a product or collection launching, a retail partnership going live, a funding round closing, a certification granted, a seasonal program with a real start date. For seasonal news, send early enough that the placements are live before the shopping window opens, which means starting the intake at least two to three weeks ahead given Standard runs 2 to 5 business days and Advanced 5 to 14 from draft approval.
Will a press release help my products show up in AI shopping searches?
It helps with the input, not the outcome. AI answer engines assemble product recommendations from third-party pages that describe brands and products, so putting an accurate description of what you sell onto the sites they read is the part you can actually buy. We will not promise that an engine names or recommends your product. You can check your current standing with our free AI Visibility Report first.
Give shoppers something to find.
Standard $199. Advanced $799 with six outlets named in writing. Real logos, real links, one report.
Honest fine print, because it matters: these are press-release distribution and syndication placements, not independent editorial coverage or a journalist writing about you. Outlet names describe where a release can appear or syndicate, based on relevance and each outlet's policies; they are not endorsements. Links are nofollow (the wires' standard policy) and still build brand-search visibility, "as seen on" credibility, and AI discoverability. Exact placements vary by story and availability. Our guarantee covers distribution, live links and a report, or your money back, not rankings, traffic, permanence, or AI citation, which no honest service can promise.