Healthcare
Healthcare PR for practices and companies patients look up first.
Before a patient books and before a referrer sends anyone your way, they search your name. Pressfront writes your announcement, distributes it across the news and health sites Google indexes and AI answer engines read, and returns a report of every live URL.
Fixed one-time prices. No retainer, no sales call. Publish-or-refund guarantee on everything we name.
Recommended package
Advanced $799 one time
The marquee names, guaranteed and named, each with its own live URL.
Street Insider
Morningstar
Guaranteed and named, each with a live URL in your coverage report: Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider, Morningstar. Plus a 500+ premium financial and news network and the full 300+ site Standard reach. If a named outlet is missing from your report, that outlet's portion is refunded at $100 per outlet.
- We write it, or you supply itA release drafted from your intake, approved by you before anything goes out.
- 5 to 14 business daysTurnaround starts when you approve the draft. Every live URL lands in one report.
- Optional add-on, +$299AP News plus a feature across the USA TODAY Network of 100+ real US daily papers.
Need something lighter? Standard is $199: 300+ site syndication indexed by Google and discoverable by AI, with a coverage report, in 2 to 5 business days. No individually named outlets.
What healthcare organizations announce
- New locations. A second clinic, an expanded suite, a new service area, extended hours.
- Providers and credentials. A physician joining, a board certification, a fellowship, a new specialty offered.
- Clinical and operational milestones. A procedure count, a new technology in service, an accreditation.
- Partnerships and affiliations. A hospital affiliation, a referral network, a health system relationship.
- Health tech news. Funding, an FDA clearance you actually hold, a health system deployment, HIPAA readiness.
- Community work. A free screening event, a school program, a public health partnership.
Claims have to be factual, and that is on both of us
Healthcare releases carry a higher bar than most categories, and we hold the line on it. Everything in your release has to be factually accurate and something you can substantiate: credentials you hold, clearances you have been granted, accreditations currently in force, counts you can document.
We do not write treatment claims, outcome promises, superlatives about care quality, or anything that reads as medical advice. That is not a stylistic preference, it is what keeps a release distributable and keeps you out of trouble with regulators and your own compliance team. You are responsible for the accuracy of what you supply and for any review your organization requires before publication. If your compliance officer needs to sign off on the draft, build that into your timeline, and we will hold the send.
How patients and AI assistants find a practice
Patient search has shifted. People type and speak questions: best pediatric dentist near me, who does knee replacements in a named city, is a named clinic any good. AI assistants answer those by assembling third-party pages that mention practices by name, location and specialty.
A practice whose only web presence is its own site and a few directory listings gives those engines almost nothing. A distributed announcement that names your providers, your credentials, your specialty and your city puts that information on the sites they read, and fills your brand search results with something you wrote. We do not promise an AI will recommend you, and no honest service can.
Which package fits a healthcare organization
Standard, $199. The right fit for most practice news: a new location, a provider joining, a credential, an accreditation, a community event. 300+ site news and regional network, coverage report with every live URL, distribution and report guaranteed.
Advanced, $799. For health tech funding, a device or platform launch, a health system partnership, or a multi-site expansion with a business audience. Six outlets named and guaranteed in writing, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium financial and news network.
How it works
- Tell us the storyA short intake: what you're announcing, who you are, where people should click. Ten minutes.
- Approve the draftWe write the release (or use yours) and send it for approval. Nothing goes out until you say so.
- Get the reportDistribution runs, links go live, and every URL lands in one coverage report you can point to.
Who this is for
A good fit
- You opened a location, added a provider, or earned a credential worth publishing
- You want news results under your practice name for patients who search before booking
- You run a health tech company announcing funding, a clearance you hold, or a deployment
- You need documented third-party placements for a referral or partnership conversation
Not a fit
- You want to make treatment, cure or outcome claims (we will not write or distribute those)
- You need medical or regulatory advice (we are a distribution service, not advisors)
- The announcement would reference identifiable patients without documented consent
- You expect a journalist to independently report on your clinic (that is earned media)
Straight answers
How much does healthcare PR cost?
Pressfront charges a fixed one-time price per announcement. Standard is $199 for distribution across a 300+ site news and regional network plus a coverage report of every live URL. Advanced is $799 and names six guaranteed outlets, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium financial network. The AP News and US newspapers add-on is $299. No retainer and no sales call.
Can a medical practice or clinic send a press release?
Yes, and many do. Typical announcements are a new location, a physician or specialist joining, a board certification, an accreditation, new equipment in service, a hospital affiliation or a community health event. The requirement is that every statement is factual and substantiated. We do not write treatment claims, outcome promises or comparative quality claims, and your organization remains responsible for its own compliance review.
What can you not say in a healthcare press release?
Anything you cannot substantiate, and anything that functions as medical advice. That rules out cure or outcome promises, guaranteed results, superlatives about care quality, comparisons to named competitors' clinical results, and references to identifiable patients without documented consent. What works instead is verifiable fact: credentials held, accreditations in force, services now offered, locations open, technology in service, dates and counts you can document.
Will a press release help patients find my practice online?
It helps in a specific way. It puts your practice name, your providers, your specialty and your city onto third-party pages that Google indexes and AI answer engines read, which is what fills your brand search results and gives those engines something accurate to work from. It is not a replacement for a Google Business Profile, patient reviews or a good website, and we will not claim a ranking or booking outcome.
Do you handle HIPAA compliance for my release?
No, and you should be skeptical of anyone who says they do. We are a distribution service. We will not include identifiable patient information in a draft, and we will flag anything in your intake that looks like it, but your organization owns HIPAA compliance and any internal legal or compliance review. Nothing is distributed until you approve the final wording, so the sign-off step is yours to control.
Be the practice that looks established online.
Standard $199. Advanced $799 with six outlets named in writing. Every live URL in one report.
Honest fine print, because it matters: these are press-release distribution and syndication placements, not independent editorial coverage or a journalist writing about you. Outlet names describe where a release can appear or syndicate, based on relevance and each outlet's policies; they are not endorsements. Links are nofollow (the wires' standard policy) and still build brand-search visibility, "as seen on" credibility, and AI discoverability. Exact placements vary by story and availability. Our guarantee covers distribution, live links and a report, or your money back, not rankings, traffic, permanence, or AI citation, which no honest service can promise.