Real estate
Real estate PR that makes your name look like the established one.
Developments, brokerages and property firms live or die on perceived permanence. Pressfront writes your announcement and distributes it across news, finance and regional sites Google indexes and AI answer engines read, then documents every live URL in one report.
Fixed one-time prices. No retainer, no sales call. Publish-or-refund guarantee on everything we name.
Recommended package
Advanced $799 one time
The marquee names, guaranteed and named, each with its own live URL.
Street Insider
Morningstar
Guaranteed and named, each with a live URL in your coverage report: Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider, Morningstar. Plus a 500+ premium financial and news network and the full 300+ site Standard reach. If a named outlet is missing from your report, that outlet's portion is refunded at $100 per outlet.
- We write it, or you supply itA release drafted from your intake, approved by you before anything goes out.
- 5 to 14 business daysTurnaround starts when you approve the draft. Every live URL lands in one report.
- Optional add-on, +$299AP News plus a feature across the USA TODAY Network of 100+ real US daily papers.
Need something lighter? Standard is $199: 300+ site syndication indexed by Google and discoverable by AI, with a coverage report, in 2 to 5 business days. No individually named outlets.
What real estate firms announce
- New developments. A groundbreaking, a topping out, a project entering pre-sales, a completion.
- Notable transactions. A closed sale or lease you are permitted to disclose, a portfolio acquisition.
- Brokerage milestones. A new office, a team joining, a production record, an anniversary, a rebrand.
- Market reports. Your own quarterly data on inventory, days on market, pricing or rents.
- Property management and investment news. A fund close, a new asset class, a management contract.
- Awards and recognitions. A ranking, a designation, a local business award.
Market reports are the underrated one. They are repeatable quarterly news that positions you as the person with the numbers.
Who is reading, and why permanence matters
Real estate has an unusually wide audience for one announcement. Buyers and tenants deciding whether a project will actually be finished. Sellers deciding which listing agent gets the appointment. Investors and lenders sizing up whether your firm has a track record. Recruits deciding whether your brokerage is going somewhere.
All of them do the same check, and they do it on a phone. A firm with news results attached to its name reads as established. A firm with only a website and a Zillow profile reads as a person who might not be doing this next year. That perception difference is worth more in this industry than in almost any other, because the transactions are large and the trust window is short.
Local AI search and brand search
The questions people ask AI assistants about property are specific and local. Best commercial broker in a named metro. Who is developing a named neighborhood. Which property management company handles buildings of a certain size in a certain city. Those answers get assembled from third-party pages that mention firms by name alongside the place they operate in.
A distributed release that names your firm, your market and your project gives those engines the raw material, and gives Google something to show when someone searches your company name. We do not promise an AI will name you. We put you on the sites it reads.
Which package fits a real estate firm
Standard, $199. The workhorse for recurring news: a listing milestone, a team hire, an office opening, a quarterly market report. 300+ site network with regional and news sites, coverage report with every live URL, distribution and report guaranteed.
Advanced, $799. For a major development, a fund close, a large transaction or anything with an investor and finance audience. Six outlets named and guaranteed in writing, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, each with its own live URL, plus a 500+ premium financial network.
How it works
- Tell us the storyA short intake: what you're announcing, who you are, where people should click. Ten minutes.
- Approve the draftWe write the release (or use yours) and send it for approval. Nothing goes out until you say so.
- Get the reportDistribution runs, links go live, and every URL lands in one coverage report you can point to.
Who this is for
A good fit
- You are launching or breaking ground on a development and want it on the record
- You run a brokerage and want news results attached to the firm name, not just agent profiles
- You publish market data and want it distributed instead of sitting on your blog
- You are raising or deploying capital and need a visible track record
Not a fit
- You want a press release to function as a property listing (wires are not a listing service)
- You need dofollow links for local SEO (wire links are nofollow everywhere)
- The announcement would disclose transaction details you are not permitted to share
- You want guaranteed local newspaper pickup by name (only our six named outlets are guaranteed)
Straight answers
How much does real estate PR cost?
Pressfront is a fixed one-time price per announcement. Standard is $199 and distributes your release across a 300+ site news, finance and regional network with a report of every live URL. Advanced is $799 and names six guaranteed outlets, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium financial network. The AP News and US newspapers add-on is $299. There is no retainer and no sales call.
Can a realtor or brokerage send a press release?
Yes. Individual agents, teams, brokerages, developers, property managers and real estate investment firms all distribute releases regularly. Common announcements are a new office, a team joining, a production milestone, a development, a notable closed transaction you are permitted to disclose, and quarterly market data. You supply the facts in a short intake, we draft it in news format, and nothing publishes until you approve the wording.
What should a real estate press release be about?
Something with an event in it. A groundbreaking, a completion, a project entering pre-sales, an office opening, a team joining, a fund close, an award, or your own market report with real numbers. What does not work is a release that is really an advertisement for available inventory. Wires are news distribution, not a listing service, and a release with no news in it gets thin pickup.
Will a press release help my real estate business show up in local search?
It helps by putting your firm name, your market and your specifics onto third-party pages that Google indexes and AI answer engines read. That is the part within anyone's control. It is not a substitute for a Google Business Profile, reviews or local landing pages, and we will not claim a ranking result. What you get is documented placements and a report of every live URL, which you can point to.
How long until my real estate press release goes live?
Standard delivers in 2 to 5 business days and Advanced in 5 to 14 business days, counted from the moment you approve the draft rather than from payment. If you are timing an announcement around a groundbreaking or a report release date, build the approval step into your schedule and tell us the date in the intake so we can plan the send around it.
Make the firm look as permanent as it is.
Standard $199. Advanced $799 with six outlets named in writing. One report of every live URL.
Honest fine print, because it matters: these are press-release distribution and syndication placements, not independent editorial coverage or a journalist writing about you. Outlet names describe where a release can appear or syndicate, based on relevance and each outlet's policies; they are not endorsements. Links are nofollow (the wires' standard policy) and still build brand-search visibility, "as seen on" credibility, and AI discoverability. Exact placements vary by story and availability. Our guarantee covers distribution, live links and a report, or your money back, not rankings, traffic, permanence, or AI citation, which no honest service can promise.