SaaS
SaaS PR for the moment a buyer searches your product name.
Software gets bought after a search, a vendor review and increasingly an AI answer. Pressfront writes your announcement and distributes it across the news and syndication sites that all three of those pull from, then gives you a report of every live URL.
Fixed one-time prices. No retainer, no sales call. Publish-or-refund guarantee on everything we name.
Recommended package
Advanced $799 one time
The marquee names, guaranteed and named, each with its own live URL.
Street Insider
Morningstar
Guaranteed and named, each with a live URL in your coverage report: Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider, Morningstar. Plus a 500+ premium financial and news network and the full 300+ site Standard reach. If a named outlet is missing from your report, that outlet's portion is refunded at $100 per outlet.
- We write it, or you supply itA release drafted from your intake, approved by you before anything goes out.
- 5 to 14 business daysTurnaround starts when you approve the draft. Every live URL lands in one report.
- Optional add-on, +$299AP News plus a feature across the USA TODAY Network of 100+ real US daily papers.
Need something lighter? Standard is $199: 300+ site syndication indexed by Google and discoverable by AI, with a coverage report, in 2 to 5 business days. No individually named outlets.
What SaaS companies announce
- Product launches. A new product, a major version, a public beta, an AI feature that is genuinely new.
- Integrations and partnerships. A named integration with a platform your buyers already run.
- Funding. Any round, plus the hires and expansion it pays for.
- SOC 2, ISO 27001, HIPAA readiness. Compliance milestones that unblock enterprise deals.
- Enterprise wins and case studies. A named customer, with their permission, or an industry you now serve.
- Market expansion. A new region, a new vertical edition, a data center in a new jurisdiction.
Compliance news underperforms on social and overperforms in procurement. Announce it anyway.
Brand search is part of your sales cycle
Somewhere between the demo and the signature, someone who is not in your pipeline searches your product name. A procurement lead, a security reviewer, a skeptical VP. What they find sets the tone for the rest of the deal.
If the first page of results is your own site and a couple of review listings, you look small. If it also carries news results about your launch, your funding and your SOC 2, you look established, and the conversation moves on to terms. Distribution is the cheapest way to fill that page with things you wrote and approved rather than whatever the internet happens to have about you.
How AI answer engines describe your product
Buyers now open with a question rather than a query. Best onboarding tool for fintech. Alternatives to a competitor you know well. The answer gets assembled from third-party pages that describe products in your category, and a product with no presence outside its own marketing site is easy for those engines to skip.
Distribution puts a clear, factual description of what your software does and who it is for on the sites those engines read. We do not promise that an AI will name or recommend you, because nobody controls that. We promise the placements, the live links and the report.
Which package fits a SaaS company
Standard, $199. The right cadence tool for regular news: a feature launch, an integration, a compliance certification, a partner announcement. 300+ site network, coverage report with every live URL, guaranteed distribution and report.
Advanced, $799. For funding, an acquisition, a category launch, or anything you want a financial audience and an enterprise buyer to see. Six outlets named and guaranteed in writing, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium financial and news network on top of the Standard reach.
How it works
- Tell us the storyA short intake: what you're announcing, who you are, where people should click. Ten minutes.
- Approve the draftWe write the release (or use yours) and send it for approval. Nothing goes out until you say so.
- Get the reportDistribution runs, links go live, and every URL lands in one coverage report you can point to.
Who this is for
A good fit
- You are launching a product or major feature and want it indexed beyond your blog
- You just cleared SOC 2 or ISO 27001 and enterprise buyers should know
- You need "as seen on" logos for the site, the deck and the security questionnaire
- You announce regularly and want a fixed per-release price instead of an agency
Not a fit
- You want an analyst firm to place you in a quadrant (different product, different process)
- You are chasing dofollow links for rankings (wire links are nofollow everywhere)
- Your "launch" is a pricing page change with no new capability behind it
- You need a journalist to independently review your software
Straight answers
How much does SaaS PR cost?
Pressfront charges a fixed one-time price per release. Standard is $199 for distribution across a 300+ site network plus a coverage report of every live URL. Advanced is $799 and adds six outlets guaranteed by name, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, plus a 500+ premium financial network. An AP News and US newspapers add-on is $299. No retainer, no subscription, no sales call before you can buy.
Is a press release worth it for a software launch?
It is worth it when the launch is real and you want it to exist somewhere other than your own blog. A distributed release becomes indexed pages on third-party domains, which is what fills your brand search results, gives you honest "as seen on" logos, and gives AI answer engines a description of your product written in plain factual language. It is not a demand generation channel and we will not sell it as one.
Should we announce SOC 2 compliance with a press release?
Yes, if enterprise deals matter to you. SOC 2 and ISO 27001 announcements get almost no social engagement and are read closely by exactly the people who can block a contract. A security reviewer who searches your company and finds a dated, third-party page confirming your certification has one less objection to raise. Standard at $199 is usually the right package for a compliance announcement.
How often should a SaaS company send press releases?
Only as often as you have something true to announce, which for most SaaS companies means somewhere between four and ten times a year. Launches, integrations, funding, compliance milestones and expansion all qualify. Manufacturing news to hit a quota produces thin releases that nobody picks up and that make your brand search look padded. A smaller number of substantial announcements works better.
Will a press release help my SaaS show up in ChatGPT?
It helps with the part anyone can actually control. AI answer engines build responses from third-party pages that describe products, so distribution puts an accurate description of your software onto the sites they read. We cannot promise a specific ranking or that an engine will name you, and we do not. You can see where your product stands today with our free AI Visibility Report before you spend anything.
Ship the news the same way you ship the product.
Standard $199 per release. Advanced $799 with six outlets named in writing.
Honest fine print, because it matters: these are press-release distribution and syndication placements, not independent editorial coverage or a journalist writing about you. Outlet names describe where a release can appear or syndicate, based on relevance and each outlet's policies; they are not endorsements. Links are nofollow (the wires' standard policy) and still build brand-search visibility, "as seen on" credibility, and AI discoverability. Exact placements vary by story and availability. Our guarantee covers distribution, live links and a report, or your money back, not rankings, traffic, permanence, or AI citation, which no honest service can promise.