Pressfront
Guide · prices checked October 2026
For a person, start with the free alerts. Pay only if something is happening right now.
Most "who's talking about me" tools are built for companies and priced like it. Here is what each one actually does for one person.
| Tool | Cheapest | Good for |
|---|
| Google Alerts | Free | New web pages with your name. No social media. |
| Talkwalker Alerts | Free | Like Google Alerts, plus forums and X. |
| F5Bot | Free | Reddit and Hacker News, checked every few minutes. |
| Pressfront Trace | Free, then $49 once | Something is happening now: who started it, who's carrying it, on X, Bluesky and other sites. |
| Awario | $29/mo
yearly | The cheapest full listening tool. Reddit, X, Facebook, Instagram, YouTube, news. |
| BrandMentions | $79/mo
yearly | Mostly review sites on the cheap plan. A poor fit for a pile-on. |
| Brand24 | $199/mo
yearly | Broad coverage including TikTok and podcasts. Built for brands. |
| Mention | Demo only | No self-serve plan for new customers anymore. |
Green = where most people should start. Prices are the cheapest plan on each vendor's own pricing page, October 24, 2026.
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Set up the three free alerts today
- Google Alerts and Talkwalker Alerts: your full name in quotes, plus your @handle.
- F5Bot: your handle and your name, for Reddit.
- Ten minutes, and you'll hear about most new pages without looking.
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If something is happening right now, trace it
- Alerts tell you that people are talking. They don't tell you who started it or who's carrying it.
- A trace answers that: the earliest post it could find, the accounts carrying it, and posts on other sites, each linked.
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Pay monthly only if it keeps happening
- If you're a regular target, a tool that checks for you on a schedule is worth it.
- Pressfront Trace is $149 a month: unlimited traces, and it watches 3 names and emails you when something moves.
$199 a month
Brand24's cheapest plan, the one it calls "Individual". The brand tools are good, they're just priced for a marketing team.
Where Trace is weaker, honestly
- Slower. It checks every 6 hours. The big brand tools check every few minutes.
- Fewer platforms. X and Bluesky first, plus Reddit, forums and archives. No TikTok or Instagram comments.
- Public posts only. No private accounts, no group chats.
- What it does that they don't: shows where it started, and says what it couldn't see.
Trace your name freeOne trace a day, looking back 7 days. No account, no card.
Related: who started a pile-on · is it coordinated · Trace vs the big companies
Sources (each vendor's own page, checked 2026-10-24)