Brand24 alternatives for individuals
Updated October 2026 · every price from the vendor's own page, October 27, 2026
Brand24's entry plan is literally called "Individual", but it's priced for a marketing team. These track your name, your handle or your project for much less.
| Tool | Cheapest | What you get |
|---|---|---|
| Google Alerts | Free | New web pages, news and blogs. No social media. |
| Talkwalker Alerts | Free | Web, news, forums and some X posts, by email. |
| F5Bot | Free | Reddit, Hacker News and Lobsters, within minutes. |
| Awario Starter | $29/mo yearly; $49 monthly | 3 topics, 30,000 mentions. Reddit, X, Facebook, Instagram, YouTube, news. |
| Syften Entry | $29.95/mo | Communities: Reddit, X, Hacker News, Bluesky, Mastodon, forums, podcasts. |
| Mentionlytics Basic | $49/mo yearly; $69 monthly | 3 keywords, 5,000 mentions. Adds TikTok, LinkedIn, Bluesky, Threads. |
| Buska Starter | $49/mo | 5 signals across X, Reddit, LinkedIn and more. No free plan. |
| BrandMentions Starter | $79/mo yearly | 5 keywords, 5,000 mentions, strong on review sites. |
| Brand24 Individual | $199/mo yearly; $249 monthly | 3 keywords, 2,000 mentions, 16 source types incl. TikTok and podcasts. |
Green = where most people should start: three free alerts, and Awario if you need social on a schedule.
Mentions a month on Brand24's $199 Individual plan, and on Awario's $29 Starter plan, both billed yearly. Brand24 covers more kinds of sources; Awario covers more posts.
Pick by what's going on, because one person rarely needs a brand tool.
Google Alerts, Talkwalker Alerts and F5Bot, with your name in quotes and your handles. Fifteen minutes, once. The exact setup.
Awario is the cheapest full listening tool ($29 a month yearly). Syften ($29.95) suits you if your name comes up mostly on Reddit, Hacker News, Bluesky or Mastodon.
At $49 a month yearly it's the cheapest one here that lists TikTok, LinkedIn, Bluesky and Threads together.
Listening tools count mentions. They don't show who started a wave of posts or who's carrying it. That's a different tool, and you need it once, not every month.
Brand24 covers more kinds of places than anything cheaper on this list.
Every cheaper tool gives something up, and it's worth knowing what before you pay.
Trace is for when something is already happening, not for counting mentions every day.
Pressfront makes Trace, which shows who is talking about you online and where it started, and Get Found, which helps online businesses show up on Google and in AI answers.
Related: how to track mentions of your name · tools for a person, not a brand · media monitoring vs a trace
No. It has a 14-day free trial. After that the cheapest plan, called Individual, is $199 a month billed yearly or $249 month to month, for 3 keywords and 2,000 mentions a month.
Free: Google Alerts, Talkwalker Alerts and F5Bot. Paid: Awario Starter at $29 a month billed yearly ($49 month to month), with 3 topics and 30,000 mentions a month.
Mention is now owned by Agorapulse. In October 2026 its pricing page showed one Company plan with demo buttons and no price listed.
Yes. They all track any word or phrase, so your name in quotes and your handles work. They're built and priced for companies, which is why the cheaper plans are usually enough for one person.
If you're building a business around your name and need TikTok, podcasts or newsletters covered, it's the most complete tool on this list. If you mainly want to know when your name comes up on the web, Reddit and X, the free alerts plus Awario cover that for far less.
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