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What is Generative Engine Optimization (GEO)?

GEO is the practice of making your business more likely to be named and recommended by AI answer engines like ChatGPT, Gemini and Google AI. Where SEO ranks a page, GEO places your name inside the answer itself.

See your AI visibility, freeLive across ChatGPT, Gemini and Google AI. About a minute.

GEO vs SEO, in one line

SEO tries to rank a page in a list of blue links. GEO tries to get your business named inside the answer when someone asks an AI which company to use. The old goal was position one. The new goal is being the recommendation.

How AI decides who to name

AI engines recommend businesses that credible, independent sources describe. They trust what others say about you more than what you say about yourself, so being written up on the sites AI reads, news, directories, reviews, matters more than any single change to your own website. Consistency helps too: the same clear story about you, everywhere, becomes a fact the model repeats.

How to do GEO

In short: get described accurately across the credible sites AI reads, keep your facts consistent everywhere, answer buyers' real questions clearly on your own site, and measure what the engines say over time. Pressfront handles the hardest part, off-site presence. The free report shows you where you stand before you spend anything:

Check if AI names your businessFree 60-second check