Digital PR
Digital PR you pay for per release, not per month.
A digital PR agency sells you months of effort and hopes coverage follows. Pressfront sells a finished, documented outcome: a written release, distribution across the sites Google and AI read, and a report of every live URL. Fixed price, no retainer, no sales call.
Fixed one-time prices. No retainer, no sales call. Publish-or-refund guarantee on everything we name.
Recommended package
Advanced $799 one time
The marquee names, guaranteed and named, each with its own live URL.
Street Insider
Morningstar
Guaranteed and named, each with a live URL in your coverage report: Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider, Morningstar. Plus a 500+ premium financial and news network and the full 300+ site Standard reach. If a named outlet is missing from your report, that outlet's portion is refunded at $100 per outlet.
- We write it, or you supply itA release drafted from your intake, approved by you before anything goes out.
- 5 to 14 business daysTurnaround starts when you approve the draft. Every live URL lands in one report.
- Optional add-on, +$299AP News plus a feature across the USA TODAY Network of 100+ real US daily papers.
Need something lighter? Standard is $199: 300+ site syndication indexed by Google and discoverable by AI, with a coverage report, in 2 to 5 business days. No individually named outlets.
What a digital PR retainer actually buys
The standard agency arrangement is $5,000 to $15,000 a month, on a three to six month minimum, for strategy, media-list building, pitching and reporting. What you are buying is effort and access. The output is not contractually defined, because it cannot be: an agency cannot make an editor publish anything, so the deliverable is the work, not the coverage.
Sometimes that lands beautifully and one great feature justifies a year of fees. Sometimes you finish a quarter with a spreadsheet of pitches, two podcast appearances and an invoice. Both are ordinary outcomes of the same model, and you cannot tell which one you bought until the money is spent.
What per-release pricing looks like instead
One announcement, one price, one document. Standard is $199: your release written from a short intake, or edited from the one you bring, distributed across the 300+ site network Google indexes and answer engines read, delivered with a coverage report of every live URL. Advanced is $799 and adds six outlets guaranteed by name, Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar, each as its own live URL, with $100 refunded per missing outlet.
Run it once for a launch, or four times a year on your real milestones, and you know the annual cost in advance. Nothing renews on its own and nothing requires a call.
Retainer versus per release, honestly compared
- What you pay. Retainer: $5,000 to $15,000 monthly, usually with a minimum term. Per release: $199 or $799 once, plus an optional AP News and US papers add-on at $299.
- What is promised. Retainer: hours, strategy and pitching, with placement almost never guaranteed. Per release: distribution, live links and a report, with six outlets named in writing on Advanced.
- Speed. Retainer: relationships and pitch cycles run in months. Per release: 2 to 5 business days on Standard, 5 to 14 on Advanced, from the moment you approve the draft.
- The ceiling. Retainer: a genuine feature written by a journalist, which we cannot produce. Per release: your words, on credible domains, verifiable the same week.
Who should still hire an agency
We are not the answer for everyone, and it is worth naming the parts of digital PR we do not do. We do not pitch journalists, we do not build or work relationships with editors, we do not run data studies or link-earning campaigns, and we do not provide ongoing communications strategy or crisis handling.
If you need a named journalist at a specific title to write an independent feature, if you are raising a large round where narrative in tier-one press is the whole point, or if you need someone accountable for messaging every week, hire an agency. Plenty of companies do both: an agency for earned media, per-release distribution for the announcements that simply need to exist on the record.
How it works
- Tell us the storyA short intake: what you're announcing, who you are, where people should click. Ten minutes.
- Approve the draftWe write the release (or use yours) and send it for approval. Nothing goes out until you say so.
- Get the reportDistribution runs, links go live, and every URL lands in one coverage report you can point to.
Who this is for
A good fit
- You have announcements worth publishing but no budget for a monthly retainer
- You want "as seen on" credibility with links you can verify this month
- You would rather pay per outcome than per month of effort
- You are building the third-party footprint Google and answer engines look for
Not a fit
- You need a journalist to independently write a feature about you
- You want ongoing messaging strategy, media training or crisis communications
- You are chasing dofollow links for SEO (wire links are nofollow everywhere)
- You have no announcement yet, just a wish to be in the press generally
Straight answers
How much does a digital PR agency cost?
Retainers in the US commonly run $5,000 to $15,000 a month, often on a three to six month minimum, with boutique firms lower and tier-one firms considerably higher. That pays for strategy, media lists, pitching and reporting. Placement is rarely guaranteed in the contract, because no agency controls editorial decisions. Pressfront is priced per release instead: $199 for Standard, $799 for Advanced, one time.
What is the difference between digital PR and press release distribution?
Digital PR is relationship work: pitching journalists so they choose to write about you, which is slow, expensive and never guaranteed. Distribution publishes your announcement, in your words, across news and syndication sites through wire partners, which is fast, fixed-price and documentable. They are complements more than substitutes. Distribution often gives a company enough of a public record for pitching to work later.
Is press release distribution cheaper than hiring a PR agency?
Dramatically, for what it covers. One month of a mid-range retainer would pay for several Advanced releases with named outlets on each. The honest caveat is that you are buying different things: an agency buys you a shot at earned coverage, and distribution buys you published placement you can verify. Compare the deliverable, not only the invoice, then decide which one your situation actually needs.
Can I use Pressfront alongside my PR agency?
Yes, and plenty of companies do. Agencies focus their effort on the handful of stories worth a real pitch, while routine announcements, hires, partnerships, product updates, certifications, still need to exist somewhere public. Running those through per-release distribution keeps your public record current without burning agency hours. Send us the approved copy and we handle wire formatting and distribution.
Do you pitch journalists on my behalf?
No. We write and distribute your release across the network and document every live URL, which is placement rather than earned coverage. We do not contact reporters, build media lists, or negotiate exclusives. If a journalist picks your story up from the wire, that is a genuine bonus and it does happen, but we will never sell it as something we control or fold it into a guarantee.
Pay per release. Keep the report.
Standard $199. Advanced $799 with six outlets named in writing. No retainer, ever.
Honest fine print, because it matters: these are press-release distribution and syndication placements, not independent editorial coverage or a journalist writing about you. Outlet names describe where a release can appear or syndicate, based on relevance and each outlet's policies; they are not endorsements. Links are nofollow (the wires' standard policy) and still build brand-search visibility, "as seen on" credibility, and AI discoverability. Exact placements vary by story and availability. Our guarantee covers distribution, live links and a report, or your money back, not rankings, traffic, permanence, or AI citation, which no honest service can promise.