Morningstar
Get your announcement published on Morningstar, and get the URL for it.
Advanced ($799) names Morningstar in writing alongside five other outlets. We write the release, you approve it, the financial wire distributes it, and the live Morningstar URL lands in one coverage report.
Fixed one-time prices. No retainer, no sales call. Publish-or-refund guarantee on everything we name.
Recommended package
Advanced $799 one time
Morningstar named in writing, with a live URL in your report.
Street Insider
Morningstar
Guaranteed and named, each with a live URL in your coverage report: Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider, Morningstar. Plus a 500+ premium financial and news network and the full 300+ site Standard reach. If a named outlet is missing from your report, that outlet's portion is refunded at $100 per outlet.
- We write it, or you supply itA release drafted from your intake, approved by you before anything goes out.
- 5 to 14 business daysTurnaround starts when you approve the draft. Every live URL lands in one report.
- Optional add-on, +$299AP News plus a feature across the USA TODAY Network of 100+ real US daily papers.
Need something lighter? Standard is $199: 300+ site syndication indexed by Google and discoverable by AI, with a coverage report, in 2 to 5 business days. No individually named outlets.
Who Morningstar readers are
Morningstar is an investment research name, known for fund and equity analysis and used by financial advisors, long-horizon investors and researchers. Its audience is the conservative, do-the-homework end of the market, which is a very different reader than the one skimming a general business site at lunch.
That reader profile is exactly why the domain carries the weight it does. Morningstar is associated with research rather than hot takes, so the name reads as serious. If your announcement is aimed at investors, advisors, or anyone who will look you up carefully before they commit, this is one of the more useful names in the set.
What the Morningstar placement actually is
Your release is syndicated onto the Morningstar domain through the financial wire. It appears as a real page with your headline, your body, your quote and your boilerplate, timestamped and indexed, sitting in the news and press release area of the site.
It is not a Morningstar analyst rating, a Morningstar star rating, or Morningstar research about your company, and those are entirely separate things we have no ability to sell. Links are nofollow, standard wire policy. What you get is a documented placement on a research-associated domain, plus the URL to point to. That is the honest description, and it is still a good thing to own.
Where Morningstar fits among the other five
The six guaranteed outlets are not interchangeable and it helps to know what each one does. AP News gets the broadest recognition from people who do not follow markets. Business Insider does the most for customer-facing credibility. Yahoo Finance does the most for brand search, subject to its crypto, legal and ticker rules. MarketWatch and Street Insider cover the active market audience.
Morningstar is the research-credibility name. It is the one that reads as serious to an advisor or a cautious investor. You get all six on Advanced, which is the point: the set covers different audiences at once rather than making you choose.
Standalone cost versus the package
Buying a Morningstar placement on its own through an agency typically means a quote in the $1,500 to $3,000 and up range, a retainer conversation, and a wait. That is the going shape of the market for individually bought financial placements, and the number moves around depending on who you ask and how the release is written.
Advanced is $799, one time, for all six names together, plus the 500+ premium financial and news network and the full 300+ site Standard reach. Writing is included. One coverage report at the end with every live URL. If a named outlet is missing from it, that outlet's portion is refunded at $100 per outlet.
How it works
- Tell us the storyA short intake: what you're announcing, who you are, where people should click. Ten minutes.
- Approve the draftWe write the release (or use yours) and send it for approval. Nothing goes out until you say so.
- Get the reportDistribution runs, links go live, and every URL lands in one coverage report you can point to.
Who this is for
A good fit
- Companies talking to investors, advisors or long-horizon capital
- Funding rounds, financial milestones, fund launches and research-relevant news
- Founders who want a research-associated domain in the footprint, not just general press
- Anyone building the third-party pages Google and AI answer engines read
Not a fit
- You are after a Morningstar rating or analyst research (a completely different thing, not for sale)
- You want a Morningstar writer to independently cover you
- You need dofollow links (wire placements are nofollow, everywhere)
- You have nothing announceable yet
Straight answers
How do I get a press release on Morningstar?
Through a financial wire that syndicates to Morningstar. With Pressfront, Advanced is $799 one time and names Morningstar in the deliverable. Complete a short intake, approve the draft we write, and distribution runs. The live Morningstar URL comes back in your coverage report, and if it is missing, that outlet's portion is refunded at $100. Turnaround is 5 to 14 business days from your approval.
How much does it cost to get on Morningstar?
Advanced is $799 one time and Morningstar is one of six outlets guaranteed by name inside it. Standalone financial placements bought through an agency are typically quoted at $1,500 to $3,000 or more, usually with a retainer and a discovery call attached. Writing is included in the $799, there is no subscription, and the price does not change based on word count or industry.
Does a Morningstar press release mean Morningstar rated my company?
No, and that distinction matters. Morningstar ratings and analyst research are produced independently by Morningstar and cannot be bought from us or anyone else. What you get is a press release placement on the Morningstar domain, syndicated through the wire, with a real live URL. It is a genuine placement on a research-associated site. It is not a rating, and you should never present it as one.
Is Morningstar worth it if my company is private?
It can be. Private companies announce funding rounds, partnerships, leadership hires and expansions on financial domains routinely, and Morningstar carries wire releases from private companies. The outlet in our guaranteed set with a ticker preference is Yahoo Finance, not Morningstar. If your story has a real financial angle, we write it to read naturally rather than stretching it to sound like something it is not.
Can I get all six outlets or do I pick one?
You get all six. Advanced is a single $799 package that names Yahoo Finance, Business Insider, AP News, MarketWatch, Street Insider and Morningstar together, each delivered as its own live URL in one coverage report. There is no per-outlet menu, because each outlet reaches a different audience and the set is worth more than any single name. Yahoo Finance is subject to its own content policy.
Morningstar, named in writing, $799.
Six guaranteed outlets, one report, one fixed price. Refunded per outlet if one is missing.
Honest fine print, because it matters: these are press-release distribution and syndication placements, not independent editorial coverage or a journalist writing about you. Outlet names describe where a release can appear or syndicate, based on relevance and each outlet's policies; they are not endorsements. Links are nofollow (the wires' standard policy) and still build brand-search visibility, "as seen on" credibility, and AI discoverability. Exact placements vary by story and availability. Our guarantee covers distribution, live links and a report, or your money back, not rankings, traffic, permanence, or AI citation, which no honest service can promise.